How we do marketing
Have you ever wondered why there are only advertising agencies for huge companies? The truth is, no one cares about small businesses, except us. Simply Design Inc. has created an industry in itself providing agency style support and quality to small businesses. Below are the steps we take to make organizations all over the country more successful:
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Research - See things that you wouldn't normally
If you ever try to figure out your customers, good luck. Most business owners are too busy with keeping their companies running to be able to conduct studies, research markets, or much less analyze the results.
"Most of our research clients have been in business for years and who want to re-connect or learn more about their customers."
Before spending hundreds or even thousands of dollars on a marketing campaign, we recommend that clients spend some time refining the groups which they are seeking to persuade. Our market research team has years of training and experience collecting data about businesses and their customers.
Design - Influence how customers see you
Every business and organization wants to present themselves in the best possible way. Think about how much a business affects perceptions of your company.
"From the first business card or e-mail signature, you are being judged by your image. We invite you to control that image."
In order to craft this visual "identity" for your company or organization, we have assembled some of the finest designers in the industry. With a range of focuses and educations, our marketing team is highly creative and talented at improving images to bring results.
Production - Avoiding the most costly mistakes
After crafting an image for a particular campaign most companies stop on step short of success. The work ultimately needs to be produced, which sounds basic.
"Production of marketing pieces is by far the stage where the most money is lost and is the make or break point a marketing campaign."
Almost all campaigns have some eventual production to them, and whether printing or digital publication, beware of pitfalls. There are literally hundreds of aspects to a single print job and with industry knowledge and strong ties to printers and media sources, our team will get your rubber on the road and avoid the potholes.
Evaluation - Improving marketing and creating new campaigns
When a campaign is complete it's important to learn from it and to more importantly set goals to further the campaign. The data and results from a marketing campaign can often show what the next step and where that step will take a business.
"Nothing is worse than a successful campaign which is not followed by goals and plans to attain them."
Successful companies have strong plans to gain new customers and to keep those which they have worked so hard for. By correctly evaluating your marketing, our team can work to set these goals and create plans to attain them.
Consulting - Improving marketing internally
Some companies or organizations don't lend well to working with a team of researchers, designers or strategists. These often times larger companies require the efforts of a set of individuals who can work internally in a company to help develop a marketing team.
"The specific skills needed for research and design are uncommon. In this case, a consultant can bring the specialized knowledge directly to a large team."
For these large teams and companies, specialized consultants are used to increase specific knowledge in any area of expertise ranging from improving design to conducting market research.
The first step to improving you marketing is to understand what you goals and aspirations are. If you're ready to bring your organization or company to achieve these goals, CLICK HERE, and we'll get started together.